Welcome to Knight Global. We’re a little Brisbane SEO and copywriting agency that works with clients from around the world. Seriously.

You’re here because you want to rank on Google or fill your blog with awesome content…and now, thanks to Google’s algorithmic updates, that’s the same thing. We are specialists in SEO copywriting and the effective sharing of that content. We use analysis and content distribution tools to get the right words, in the right place, at the right time. Importantly we create all our own content in-house. Our team is small but feisty and intentionally hired because of their ability to create things that matter, and serve a tangible business purpose.

If you’d like to learn more about our company, what we do and why we do it then meet us.

Maybe you’d like to learn about our relationship with HubSpot – we’re Brisbane Hubspot Partners.

Or you can just keep scrolling down. We’ve designed this website as a stream of (hopefully useful) consciousness. Everything we do and how we do it is mentioned here so feel free to take your time, read our SEO and copywriting articles and download some free eBooks which include heaps of DIY hints and tips and if you have any questions please contact us; we’re always happy to chat. Especially if there’s coffee.

Everyone has access to blogging platforms and all the tools required to achieve content-based rankings on search engines. However, it is the science of SEO that is the difference between ranking and being ignored. Content is the cornerstone of search engine optimisation, but without the other components of the science, it simply doesn’t work. As an SEO company in Brisbane, we provide cutting edge analysis with market leading innovations and implementation.

Google, Bing and the other search engines prioritise websites based on many factors, the most important of which are:

Content relevance (CR)
Domain authority (DA)

Both of these are measurable and improvable inputs, and existing websites can be optimised to improve both.
Content relevance is simple; write seo content that obeys a few simple rules, and link it to other content within your website on a similar subject. This is called a topic cluster. Search engines use these clusters to understand the overall point of your website and allocate rankings accordingly.

Domain authority is the measurement the Google algorithm uses to determine whether your site – that is full of relevant and well-connected content – deserves to be ranked. There are a number of key measures involved in determining domain authority, but the most important is backlinks. Through building an ecosystem of relevant backlinks, you can show the search engines that you have credibility online, and your content deserves a high ranking.

Which is more important? We have conducted many experiments, both on our own site and others we set up for this purpose.

The results were conclusive – high levels of content without quality backlinks means limited results.

High-quality backlinks to optimised sites that are light on content achieve good results, but only within a core area.

Domain authority is apparently more important than content creation if you have high-quality links, but if you are trying to optimise a website that does not have high domain authority through high-quality links from sites like Forbes, CNN, or BBC, then quality content and a high number of authentic good quality backlinks from mid level DA sites are required.

Before any of this matters, keyword research must be completed. As soon as keyword research is mentioned, people tend to glaze over, but not completing adequate search engine keyword research will mean a failure to rank for words that are effective, and/or there will be time and money wasted. We have seen no exceptions in our numerous case studies and experiments to show that keyword research can be intuitively completed. In fact, those working in an industry are generally the least qualified to make assumptions about keyword research, as they commonly have a linguistic bias towards industry terms, rather than the words customers will use to find solutions to their problems on search engines.

Keyword research should also include gaining an understanding of the keywords your competition is ranking for. Through targeting their most valued search terms, you can impact on their market share through attracting their core demographic. This is termed road industry research, (BIR) and is a powerful way to get results quickly, and piggyback off other people’s research.

Another important strategy is to research highly rankable keywords. These fall into two categories – those keywords that you are almost ranking for, usually on page 2 or 3 of Google, and those that are easy to rank for with a difficulty rating of between 15 to 30.

From there, you can begin creating content. It should be optimised for search engines, and more importantly, for your audience. The Google algorithm is better at reading than any human, so attempting to load keywords without making sure the copy makes sense and is grammatically correct, is a great way to get punished by the search engines. Algorithms have improved to a point where they can answer questions, and even, to a point, use their own intuition. This has been done to encourage those wishing to rank on search engines to create relevant and engaging content and ideas that are relevant enough to be shared by high authority sites.

At Knight Content Creation, we create SEO optimised content that is engaging and encourages action from your target audience. We don’t guess, using machine learning and data science as part of our research, and ongoing experiments with search engines and websites.

Our learnings are shared with our clients in masterclasses, forums and groups. We encourage our clients to use us for training and research purposes as part of their marketing team, and through this have achieved incredible results, including assisting a business rank on page 1 of Google for a vital keyword, with a difficulty rating of 97 – practically impossible to rank for.

This is just one of many examples, but it is highly duplicatable because everything we do is recorded, researched, and predicated on science. Through robust experimentation, we know what works and what doesn’t, and we have measures in place to ensure we understand why.

Our SEO experiments are not completed with a view to succeed or fail, hence why we use our own private domains and sites. Instead, they are lab tests, to determine whether a specific theory will succeed or fail based on real-world conditions. We attempt to rank for difficult keywords, or outrank a Tier 1 business. We remove and add various website components, affecting the page speed, and customer experience in order to determine the impact.
All of these experiments, along with our case studies and the experience of our team, give us unprecedented scientific research to use in achieving rankings for your site, and engagement with your customers.