SEO, or Search Engine Optimisation to the guy who fixes your computer, is one of those incredibly simple, yet hard-to-do things on a digital marketer’s checklist. The SEO tips you have had presented to you have evolved, as Google, tired of being responsible for you finding porn when you searched for “hoeing in the garden,” created – and improved upon – an algorithm which would prioritise quality content by using a constantly evolving set of rules.

Recently, these rules have become more rigid, and tricks such as stacking heaps of keywords into pages, and purchasing backlinks (links from other websites) from low-quality sites, were at first not rewarded, and then punished.
Luckily, the overall mandate from Google is pretty straightforward – create good stuff consistently, and you’ll rank…as long as you follow a few rules.

1. Know What You are Trying to Rank For

From Google Adwords Keyword Planner, to SEMrush , There are heaps of keyword research tools out there for you to get your teeth stuck into. The main thing though is to find a keyword, or group of keywords, that is –

A. Going to be searched for by your target audience.

B. Not hugely competitive; don’t try to rank for a term like, “Google,” or, “business.”

C. Not impossible to weave into text, without making a blog post sound like a sales pitch.

The first and most important part of keyword research and this entire process is to consider your target market, and the problem you are solving. From there, you can create groups of search phrases that they will likely use in order to find a solution to that problem, and build it out from there.

Don’t know your target market? We’ve got a free eBook for that.

2. Create Content in Line With Those Keywords and Phrases

The term, “optimised content,” is used to describe blogs and pages that have been set up to work most effectively with the search engines. The list of how to create optimised content is needlessly long, so here are the few basic things you should definitely do to give yourself the best chance of ranking on Google.

A. Make sure your target keyword or phrase is in the title as an H1 header you.

B. Be sure to put your target keyword or phrase in the first paragraph of text.

C. Include images or videos in your post or page.

D.  Don’t overuse your target phrase or keyword – make sure the inclusion of it is natural and grammatically correct. If you’re interested, the keyword phrase for this blog is ‘SEO Tips’. See what I did there?

E. Link to other pages on your site.

F. This should be ‘A.’ Make sure that the content you are producing is useful, engaging and adds value to your target audience. In the end, that is all Google is trying to achieve by making it more difficult to get around the rules – enabling people to access high-quality content easily.

3. Be Focused

In SEO, focus is everything. Make sure that you write groups of similar content. By that, I mean that if you are trying to rank for, “how to repair furniture,” then write numerous blogs on the same or similar subjects –

– Repairing ornate furniture

– Fixing the arms of chairs

– Reupholstering a couch

There is a reason that when you do a search on, “tea leaves,” specialist sites appear first, and major department stores who happen to sell tea, are a very distant second. Know what you are trying to do, and talk about that a lot.

These basic SEO tips are what I consider to be the starting point for search engine optimisation. If you would like to learn more about Knight and our services, click here.