Come on, you’re better than this.

I read your blogs and articles, I see what you’re trying to do and that’s the problem. Through trying to monetize information, you’re making it ugly, hard to digest and borderline unreadable.

You don’t strike me as a boring person, but your writing doesn’t represent the excitement, the passion and the commitment you bring to your company and your product. You talk like a used car salesman, attempting to push a crappy, overpriced lemon onto an unsuspecting sucker.

I get it, you’re offended – and maybe that’s what you need. You see, taking a really good product, and then writing about it, adding on a call to action and some compelling, exciting ads isn’t enough to create the buzz that your product, your company and you deserve.

You will get a few people clicking, but they won’t be the right people. You may even get a few customers, but probably not the right ones.
You aren’t pitching awful products, you add value to your clients. When you sit down with them, you aren’t attempting to sell something else or tack on another cheesy upsell – but that’s what your copy is doing.

So here’s what I’m asking you to do. Go somewhere you love, either a cliche like a coffee shop or a park, or a nice room in your house, meeting room that you love hanging out in or even the beach.

Preferably the beach.

Now, do something that you don’t think you’re supposed to do in business writing – write from your heart, write with passion, write about the reason you got into business and don’t slow down until every ounce of feeling is spilled out on the page. Within those words is honesty, truth and passion – and they will transform your business writing from boring and mundane to inspiring, transformative and authentic to who you are and what you are trying to achieve.

The right people will respond, the wrong people won’t get it.

You know you are better than what you’ve been doing, so get to the beach and let’s change the world.