Client Goals

Self-made.com was a new entrant to the health supplement market and wanted to emphasise an ethos on natural products. They wanted to increase their audience, and engage existing influencers through a generous ambassador program.

Tactics


Web content was created, including blog content and public engagement content. Email workflows and funnels were developed and SEO metadata and keywords focused on. Product and brand copy were also created to ensure continuity of the brand promise.

Results


A successful launch and sustained growth, both across the ambassador and sales channels. Product copy well received, and engagement solid through the marketing journey.