It started out as a trickle, almost a rumour and then new jobs began appearing. Social media became an important part of business and ‘The Cloud,’ became a term for a mystical storage facility in heaven – when in actuality it’s masses of servers in warehouses. Sorry.

But how do those of us who are currently in ‘non-digital’ jobs prepare for the coming saturation of the job market?

The key here is that oftentimes jobs aren’t disappearing. Industries like architecture, graphic design, advertising and banking have changed and those who thrived weren’t those who chased new roles, but saw the evolution of their own. In the case of a designer or architect, moving from the pencil to the screen was an opportunity to be on the cutting edge of technology that hadn’t existed and is still improving every day. For bankers, it was the chance to use digital technologies to adapt to a much faster and informed market.

For many others, there will be a reality check. Many graphic designers laughed as others starting to use Adobe products rather than more traditional methods and some bankers overestimated their relationships and underestimated the power of shared international knowledge. In short, oftentimes those who have lost out are those who have failed to look ahead and realise the speed at which the world of digital is moving.

This of course leads to a potentially more important question – are you working for a business that is geared for the digital age? Is there an awareness internally of where the industry is headed and how the company will adapt to these changes? It will not only be people who are left behind as the economy changes, but entire businesses and even segments of industry will cease to exist. Taxi businesses are at the moment attempting to fight progress, as Uber steals market share, they go to court arguing for customer safety and regulation. All the while, ‘The Uber off…’ is being used to describe new cutting edge businesses that leverage other’s labor without the need for employing millions of people and for less money I get to take a BMW to the airport rather than a rusted out car from 1992 that smells like smoke.

And how are our own attitudes to digital? Are we choosing to embrace new technology and changes to our businesses? Or are we begrudgingly accepting that change is a necessity and there’s nothing we can do to stop it. The opportunity is to be a champion of digital and see it as a virtual rebirth. The requirement for those who saturate themselves in the ‘new’ knowledge will continue to grow and businesses that don’t adapt will have to move even faster at the back end or face extinction.