Client Goals is Australia's largest supplier of nursing equipment. The business had grown using print catalogues and traditional advertising, and they approached Knight with a broad mandate; moving the business online and increasing ROI on marketing spend.


The website was optimised, keywords targeted and a weekly email newsletter created along with consistent blogging. A forum was opened, and promotions planned in line with the editorial calendar. Consistent social media posts and blogger outreach was introduced, and backlinks were sourced


Marketing spend reduced by 345%
Profitability levels highest since business founded
Social engagement increased by 529%
Keyword ranking increase of 23 on average across top 80
Marketing templates and policies introduced
Education of senior management