Client Goals

Nurse.com.au is Australia's largest supplier of nursing equipment. The business had grown using print catalogues and traditional advertising, and they approached Knight with a broad mandate; moving the business online and increasing ROI on marketing spend.

Tactics


The website was optimised, keywords targeted and a weekly email newsletter created along with consistent blogging. A forum was opened, and promotions planned in line with the editorial calendar. Consistent social media posts and blogger outreach was introduced, and backlinks were sourced

Results


Marketing spend reduced by 345%
Profitability levels highest since business founded
Social engagement increased by 529%
Keyword ranking increase of 23 on average across top 80
Marketing templates and policies introduced
Education of senior management