Create a Press Release That Gets Published

You followed the rules, double checked your spelling and grammar and presented...


Embrace Your Inner Child...Writer

In mediation practice, we aspire to the ‘beginners mind,’ that is to look at...


Make Your Business The Life Of The Party

Think of your business as a person at a party. The rest of the world, including...


How To Stop Guessing Your Content Strategy

Creating content is important, having the right thing to say via a newsletter,...


6 Ways To Make Work Awesomer After A Holiday

Getting back behind the desk can be hard when a few short days ago your toes...


A Bloody Orgy Of Killer Headlines. Also Sex

I understand. You’ve written an article the world needs to see, but no one’s...


Authentic Crappy Copy Beats Corporate Bullsh!t Every Time

I hate emails from people that are writing the way they think they’re...


President Trump & Australia

A Trump presidency could create a worrying scenario for Australia if just some...


Adjusting Your Career For The Digital Economy

It started out as a trickle, almost a rumour and then new jobs began appearing....


Kill The Genius

Writing interesting content is hard, but what’s even harder is, once you’ve...