Best Buy and Target stores in the US have smashed a massive $100USD of the price of the watch, hinting that Apple may be keen to move along the first generation of the product.

Apple has an event scheduled for March.

Best Buy and Target obviously have the inside track and will be keen to see the shelves empty and ready for Gen2, Apple as usual is saying nothing, but moving quickly to the next generation would be a shrewd and perhaps necessary move as competition continues to heat up in the wearable tech market.