Unleashing the creative mindset within your organisation can give you access to the latest business thinking, extend your employees tenure, and add to your reputation as a market leader.
Don’t consider creativity as something without commercial relevance, or thinking that needs to revolve around extreme ideas or disruptive innovations.
In all likelihood, creativity for your business will be based on small, or incremental changes that improve your business, rather than transform it.
Creativity is less about thinking differently than it is about empowerment. It allows people within your business, who are passionate and eager to contribute, feel welcomed to do so.
Creativity then, is about creating an environment where people feel comfortable communicating ideas, backed by credible evidence.
Consider a business problem you are experiencing, and rather than outsourcing the thinking – how about asking those who know your internal processes better than anyone, how they would fix it?
Communicate the problem in detail, invite suggestions on a finite timeline, and then keep everyone aware of progress.
There have been numerous case studies of businesses encouraging creativity and innovation through reward programs – in essence, spending money on internal thinking, rather than outsourcing.
When looked at from a purely financial point of view, it’s about maximising your return from each staff member, and also creating more accountability for thinking beyond traditional roles.
When creativity becomes a prerequisite of employment, or at least a core component of your culture, innovation, lateral thinking and improved processes are the byproducts.