Let us start with a simple question, what is Search Engine Optimisation, or SEO and why a strategic approach to SEO important?

With the advent of websites that come up on the internet on a daily basis, there are a number of competitors in every genre. No matter what website you are running, chances are there are several other websites already established in the same market. As such, if someone is searching for any data related to your website, be it a blog related query, or a product-related term, the search engines have millions of options to throw at the user. So, it becomes important for you to get your website as high as you can, preferably at the top of specially chosen rankings, so the chances of the user clicking are higher.

The steps that you follow in order to achieve this are called Search Engine Optimisation (SEO).

Therefore, we have compiled for you few tips that you as a beginner should know.

SEO Tips for beginner

  1. Theme:

The first step for search engine optimisation should be choosing a theme for your website. If your website is too random and spread out across various topics, you might think you are increasing your audience, this assumption is the reason most sites don’t rank well. For top results, you should focus your website on a particular genre, or category. When based on a specific theme, visitors who are searching for things related to that specific topic will find you more easily.

  1. Keywords:

Keywords are the key…somewhat obviously. You need to spread out your keywords and use them where they are needed specifically. These include places like the title, the tagline, the meta description, the content, etc.

There are a lot of applications that would let you check for the keyword density on your page. You can use these by simply integrating them with your website. Make sure you do this in an elegant fashion – search engines know when you write the same thing over and over again and they will punish you for it.

  1. Linking:

Internal as well as external links are important for a good SEO Score for your page.

Internal linking means that you should add links to your other blog pages on your current page. This can be easily accomplished by hyperlinking the relevant keywords with the target content page.

External hyperlinking means that you add links to the external web pages to your current blog.

  1. Permalink:

The permalink is the URL address used for your site. For a good SEO Score, it is important to pay attention for permalinks. Most people fail to recognise its importance and use numerical markers to denote a page location.

However, instead of numbers, you should make sure that you insert keywords in your permalink. That is the smart way to go.


Use these search engine optimisation tips in your website to boost its search engine result. Just remember, once you’ve got them looking, you require a compelling offer and a marketing funnel to keep them there.

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