SEO blogging can be a confusing subject, but it needn’t be. This blog has been optimised as part of our SEO blogging strategy, and its purpose is to clearly explain to you exactly what has been done to achieve this. You can use each of these points on your own blogs to achieve better rankings, not only for the keyword you mentioned but for clusters of relevant words.

More on that later.

Optimising the Title and First Paragraph

This blog has been SEO optimised for the phrase, “SEO blogging.” The target keyword phrase occurs at the beginning of the title, and two times in the first paragraph. This enables Google, Bing and other search engines to begin understanding what I am trying to achieve, and help the algorithms determine whether my content is useful, and therefore rankable, or not. You will also notice that the target keyword occurs at the beginning of the paragraph – in this case at the very beginning. This isn’t necessary, but it is best practice to put your target phrase in the first one or two sentences.

Importantly, as with everything else to do with search engine optimisation, this shouldn’t detract from the creation of a clear narrative. In this, SEO blogging techniques actually help, rather than hinder the copywriter. Having the discipline to repeat your target keyword phrase, means your writing will be clearly understood, and you will stay on topic.

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The Body – Stage One

The last two paragraphs mentioned the keyword phrase even more, and began to introduce complimentary phrases to help search engines get a clear idea of what the point of this blog is. It’s not enough to assume that Google will intuitively understand what your pointers, especially when the poor thing has to scan billions of webpages a day. Through using phrases like “search engine optimisation,” and, “Google,” along with “copywriting,” and “blogging techniques,” the search engine algorithm can, without effort, learn what I am trying to say, and who it may be useful for. The best crafted article in the world, without these linking phrases will not achieve the rankings it could if those phrases were used. This isn’t a punishment; if something isn’t clearly understood, then the algorithms take the path of least resistance, and do nothing.

The Body – Stage Two

Earlier, there was mention of topic clusters. SEO blogging (there is is again) as mentioned in the previous section, requires that complimentary terms and phrases are used so that algorithms understand clearly what is trying to be said.

But how do you define those phrases?

This is a strategy call topic clusters, which can be done using a variety of free tools, along with a decent amount of common sense. Topic cluster for “furniture removal” may look like this.

seo blogging

This is important, because without at least some of these terms, the algorithm won’t understand whether you are writing about removing furniture for a property, or removing a stain from a piece of furniture. Remember, the algorithm doesn’t read your blog in the traditional sense, uses a series of rules to understand what is being said, and takes action if your content adheres to those rules. Including complimentary phrases gives context, and clarity to the search engine.

Linking

Our article on SEO blogging is looking good. We have an image which is tagged with the blog title, and the keyword levels are ideal –  around 1.1%, or six mentions of SEO blogging… make that seven. now we need to make sure we are getting the best possible results from our article by linking to external resources, and – far more importantly – to internal complimentary topics. At the beginning of this blog, we linked to one of our cornerstone articles on SEO writing. this also falls into the same topic cluster, and gives the algorithms more clarity on what our overall site strategy is. we will also connect to our article on the small city strategy to demonstrate anchor text. often confused with links and keywords, anchor text is vital to the optimisation of your blog post, and like most things in SEO,  its surprisingly simple. The article we are linking to, uses the strategies usually recommended for businesses and low population centres, but applies them to large cities. The anchor text we are going to use is SEO tactics.  If you click on the previous link, it will take you to the article I mentioned, but the anchor text – SEO tactics, is picked up by the search engines, and used to understand what our site does, and how it connects. We should also link to external sites, especially those who are likely to be ranking for similar keywords. In this case, we’re going to mention our partners at ahrefs, who we use for backlink research, and keyword analysis. In this example, the anchor text is banklink research, and the link is connected to the ahrefs homepage. importantly, if there is no hyperlink to the site or page then it is not a link – just the mention of website. For example, typing www.ahrefs.com is not linking to the site, just typing the words.

Meta

Last and most definitely least, as there is no evidence that it has any impact on keyword rankings, is metadata. This is the small piece of information that you see when searching on Google. It is useful to the extent that your audience will use it to decide whether to click or not, but it does not serve any specific ranking purpose. In other words, make sure you get it right, but don’t think it will change your rankings.

SEO writing

The metatitle for this blog is, “SEO blogging makes your articles easier to read, not only for search engines but also for your target audience. Learn why.”

You’ll notice that the target keyword as mentioned at the start of the metatitle. This is best practice, if meta ever becomes part of algorithmic ranking, we don’t want to be going through every blog with ever created and replacing the metadata; it’s easier to do it now.

Hopefully this explains more clearly how writing for SEO works, and how it’s not a difficult discipline, just a lot of hard work. If you would like to learn more about how to optimise your posts, please don’t hesitate to reach out to me directly at rhys@knight.global.