You’ve got a great idea.

An innovation you made in your business that others should know about, that concept you’d like to share, or the initiatives that you feel is worth something, and that you’d like to monetise. Sharing your ideas with others, can be a daunting and intimidating concept. However, as with most things, it’s all about taking that first little step. Here are three simple ways to take your ideas to the world.

1. Quantify Your Idea

“I’ve got this thing where, you know, you take your existing calendar and it links up to it and everyone sees these pictures, right?”

In order for an idea to be engaging, you need to be able to articulate it. Forget the dated idea of “elevator pitches,” this is about being able to explain the basics – firstly to yourself and secondly to others. It doesn’t have to be short, and it doesn’t have to be pretty, but it has to make sense.

2. Who Wants It?

Perhaps your new widget would be best suited to middle-aged men with bad dandruff. Maybe your new business book would be best targeted at young entrepreneurs who don’t have a detailed understanding of how to formulate a robust business strategy. Getting a sense for who your potential market could be, shapes the way you talk about your product, it changes the reason it’s features are relevant and solidifies in your mind what problem you’re effectively trying to solve.

3. Try To Sell It

I know this sounds ridiculously simplistic, but many of the world’s most successful recent marketing initiatives haven’t been based around a launch, or a large campaign. They’re being created through a good idea that has been communicated poorly, then communicated poorly again until the right mix was found. Critically, the founders understood that the new market allows for soft entry with little implication.

In the end, the largest barrier to entry is fear. Social media advertising and extraordinary measurement systems that allow for instant adaptability and change, mean that your incredible idea can be making you money sooner than you think.