Emotions have positive and negative impacts on your marketing strategy and generally speaking, sadness is not one you would seek to encourage. It naturally decreases serotonin and norepinephrine levels, which impacts on energy and causes lethargy and inertia – in other words, you don’t feel like taking action or buying anything.

However, as the Queensland Government have demonstrated, there is one incredibly notable exception.

Another demonstration of breaking the rules, and creating something truly extraordinary, through telling a story – or in this case a series of stories which are devastating in their truth.

Let’s hope it makes a difference.

Head to https://jointhedrive.qld.gov.au/